design

About Us | Smart Design

Powered by passion
and purpose

We are a strategic design company that helps people live better and work smarter.

Technology and business are becoming more complex. We humanize products, services and experiences through deep research, insights and design strategies.

 
 

We make it tangible

Bring the strategy to life

Whether it’s a connected experience, innovation lab or a new business model. Work shoulder-to-shoulder to consider every part of the client’s business.

We make it matter

Connect people and needs

Dig deep into the research to uncover actionable insights that define the opportunity. Then design the strategy to activate it.

Customer Research & Insight Observing and learning from your customers’ perspective to frame the business opportunity.
Product & Service Design
Aligning your business’s products, services and experiences with key moments of user engagement.
Engineering & Technology
Bringing experiences to life through software design and development and product engineering.

More About Us

We grow as business challenges become more intertwined with multi-channel experiences. We’re launching innovation platforms, redefining customer journeys and reimagining entirely new revenue streams. No matter how technology evolves, our fundamental goal remains the same: make experiences more intuitive, enjoyable and relevant.